It’s National Small Business Month — a time to spotlight the passion, grit, and innovation that small business owners bring to their communities every day. At The Stone Group, Inc., we work with businesses of all sizes, and we know firsthand the impact a strong brand and smart marketing can have on growth. Whether you’re just starting out or looking to refresh your strategy, now is the perfect time to take a step back and refocus.
Here are 7 marketing tips to help your small business thrive this month and beyond.
1. Update Your Website (Or Build One That Works for You)
If your website isn’t mobile-friendly, easy to navigate, or visually aligned with your brand, it’s time for a refresh. Your website is often your first impression—make it count. Not sure where to start? We specialize in custom, conversion-friendly websites designed to grow with your business.
2. Shine a Spotlight on Your Story
People don’t just buy products—they connect with stories. Use this month to share your “why” across your website, blog, and social channels. Tell the story of how your business began, what drives you, and the people behind the brand. Authenticity builds trust—and loyalty.
3. Run a Small Business Month Promotion
Celebrate the month with a special offer, giveaway, or collaboration. Promote it via email, social media, and your website to drive engagement and sales. Bonus points if you team up with another local small business for a joint campaign—it’s a great way to expand your reach.
4. Revamp Your Social Media Strategy
Is your content consistent, on-brand, and engaging? Take a look at your social channels with fresh eyes. Update bios, add branded graphics, and plan content that speaks directly to your audience. Need help? We create cohesive social strategies that elevate your brand voice and boost interaction.
5. Ask for (and Share) Reviews
Happy customers are your best advocates. Use this month to ask loyal clients for Google or Yelp reviews, and showcase them on your website or social feeds. Social proof builds credibility—and it’s free marketing.
6. Invest in Professional Design
From logos and brochures to email campaigns and signage, great design builds trust and recognition. If your materials feel outdated or inconsistent, it may be time for a design refresh. Our creative team can help polish your visual identity to make a stronger impact.
7. Celebrate Other Small Businesses
Support your peers this month by sharing their content, shopping local, or giving shout-outs on social media. Not only is it good karma—it strengthens community ties and creates new business opportunities.
Ready to Take the Next Step?
At The Stone Group, Inc., we’re passionate about helping small businesses grow through thoughtful branding, strategy, design, and marketing. Whether you need a full rebrand or just a little creative spark, we’re here to help. Let’s make this Small Business Month your best one yet! Contact us to get started.
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Resources:
https://www.uschamber.com/co/start/strategy/small-business-month-ways-to-grow-your-business
https://www.shopify.com/blog/small-business-tips
https://www.sba.gov/national-small-business-week
https://www.usa.gov/start-business
https://www.gov.ca.gov/2024/05/01/governor-newsom-proclaims-small-business-month-2024/
https://edd.ca.gov/en/about_edd/small_business_month/
https://www.bigcommerce.com/blog/tips-for-small-business-owners/
https://blog.hubspot.com/marketing/small-business-marketing-guide
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