A large part of health preservation is eating and drinking the right things. Vitality Quotient was developed to do just that. It is a multi-vitamin drink that helps people live a longer, healthier life. To compete in the “vitamin and energy drink arena,” it was important to develop a memorable name and logo that will differentiate from other brands on store shelves. VQ with the tagline – “What’s Your Vitality Quotient?” meets that criteria. The full brand identity includes several promotional items and packaging for the product.