Signature Development Group – Dublin, CA
Tralee is the perfect combination of an urban lifestyle in a suburban setting. This chic townhome community was built conveniently close to mass transit (BART), and part of a shopping complex known as Tralee Village. We created a marketing campaign centered on its “Walkable Lifestyle,” since it was close to everything important to its residents – restaurants, specialty stores, the Iron Horse Trail, and commuting. This theme was carried throughout the successful marketing of the community with online banner ads, the website, Eblasts, print ads, direct mail and events.